There’s no denying that some things are harder to understand than others. Not everyone can wrap their minds around a subject unless someone explains it. No doubt, explaining difficult concepts can be challenging and frustrating, but the good news is that you can help anyone understand complex concepts by implementing viable strategies. Continue reading to discover helpful ways to explain difficult concepts.
Create explainer videos.
Making an explainer video when delivering difficult information is a definitive solution. Aside from saving you a considerable amount of money, an animated explainer video makes it easier for the receiver to grasp the information you’re sharing with them. Essentially, you’re walking the viewer through the entire process, which means that they’ll remain engaged throughout the video. You can also use explainer videos to teach technical knowledge, report an issue, share useful visual content, and deliver remote lectures.
The explainer video cost can easily pile up if you outsource video production to a studio, but creating awesome videos doesn’t have to be daunting and expensive. If you’re a DIY-minded professional, you can create simple explainer videos. Now, we know that doing this can be tricky and overwhelming, but thankfully, you can use explainer video software to make polished videos for your target audience.
Finding the right software can be tiring, given the many available options, so try to choose a robust animated explainer video software by Googling “list of the best explainer video software.” The search results will likely deliver suitable choices with innovative technology that streamlines and automates the production of high-quality videos. All in all, you can leverage these marketing videos to create a good explainer video on how to use a complex product.
Use relatable language.
When explaining complex concepts, use easily, relatable, understandable language to engage your target audience and make it easier for the person to understand. Let’s say you want to explain how to create matplotlib subplots in Python: Try using a common language with that niche audience. Separate the information into bits and break up the lesson on creating subplots to help the receiver digest it faster. Doing so ensures the receiver doesn’t get overwhelmed by the knowledge.
It also helps to ensure whoever you’re explaining the difficult information to is writing down notes by hand, which can help solidify the information and encourage them to ask questions if they feel stuck or find it hard to understand a key concept.
Create a narrative.
It may or may not go without saying that people respond well to engaging stories. Studies show that creating a narrative with fictional characters can have several powerful effects. Narratives give the complex concept a chronological structure, and your audience will find it easy to remember the flow of the information you want to communicate. Furthermore, using narratives makes ideas that seem abstract concrete and can trigger emotions, which aid in boosting memory function.
No rule compels you to turn an explanation into a story. While narratives may not be the best method of explaining difficult concepts, they come in handy in solidifying the information you are seeking to pass across. Once you’re done explaining the complex concept, you may decide to set practice tests for the participants. Practice tests play an integral role in information delivery and are especially important to know where your target audience is struggling. You can also try to go over the areas that they’re struggling with until they understand fully.
To sum up, the next time you need to explain a difficult concept, think about using relatable language and recording an explainer video. If you decide to incorporate video marketing to promote your product offerings, consider using the explainer video tool to create compelling videos.