Hopping on Pinterest, Instagram, Spotify, or nearly any other online platform, you can’t help but run into some sort of coach. Life coaches are widespread, with different niches like career coaches, financial coaches, and more. If you’re interested in hiring a coach to enhance your lifestyle, that’s always a great option. But, if you’d prefer to flip the script and take on a coaching position yourself, you can do that, too.
Once you’ve decided you’d like to become a coach, it’s vital to remember that you’re not just learning to be a coach—you’re launching a coaching business. Like with any company, you have to learn how to be not just a coach but also a business owner. To do so, a few particular resources will be essential as you learn and prepare.
The Right Niche
When you start a coaching business, it’s essential to distinguish yourself from your fellow coaches. What is your motivation for becoming a coach? What coaching niche fits most appropriately with that goal? For example, one coach might want to apply their insights to health and fitness, while another might want to become a life coach to help clients with various common goals and challenges.
In any niche, you need to look inward before launching your coaching business. This might mean pursuing specific certifications or completing courses meant for coaches like you. However, many coaches launch their businesses without any formal background, just their inherent leadership qualities, sense of empathy, charisma, and new ideas. So whether you’re getting a formal certification or working on your leadership skills in the background, your personal and professional development are essential.
An Online Presence
To thrive as a coach in the current market, you can’t avoid the need for a website and social media presence. You could be a great leader with high emotional intelligence, optimism, and authenticity, but none of this will matter if prospective clients don’t know that working with you is an option! From TikTok to your email newsletter, make sure your core values are evident in the content you share. Then, when a potential client comes across your profile or site, they’ll know upfront if your personality and leadership style are a good fit for their needs. Before you post a new visual on Instagram or a blog post on your site, ask yourself—does this represent the version of me that my ideal client wants to see? This simple question will do wonders for growing your new coaching business.
A Growth Mindset
For more effective leadership and growth as a coach, you’ll find that you can’t just start your business and let it work for you—an industry like coaching requires you to keep learning, working, and promoting, even when that means you feel like you’re starting from the beginning once again. Sometimes, you might not even know where to go next. In these instances, it’s a willingness to be coached that makes a good mentor. For example, you might be struggling to implement growth marketing and expand your reach to stand out from the competition in your niche. Rather than struggling alone, the best coach will defer to experts, like those at ascenial.com, who have a big-picture understanding of what it takes to reach your target audience.
The people behind the most successful coaching businesses have excellent leadership skills. These professionals always seem to know the right thing to say and approach any problem with a positive outlook and remarkable resilience. However, they’re also dedicated to becoming a better leader—not just in terms of helping guide their clients but in gaining the most important qualities to develop and grow their business in the process.